PlayStation Move is a motion-sensing game controller platform for the PlayStation 3 (PS3) video game console by Sony Computer Entertainment (SCE). Based on a handheld motion controller wand, PlayStation Move uses the PlayStation Eye camera to track the wand's position, and inertial sensors in the wand to detect its motion. First revealed on June 2, 2009, PlayStation Move launched in mainland Europe and most Asian markets on 15 September 2010, in Australasia on 16 September 2010, in North America and the UK on 17 September 2010, in Japan on 21 October 2010. Hardware available at launch included the main PlayStation Move motion controller, a supplementary PlayStation Move navigation controller, and an optional PlayStation Move charging station.[6] It competes with the Wii Remote/Wii MotionPlus and Kinect motion control systems for the Wii and Xbox 360 home consoles, respectively.
Although PlayStation Move is implemented on the existing PlayStation 3 console, Sony stated that it treated Move's debut as its own major "platform launch", with an aggressive marketing campaign to support it. The tagline for PlayStation Move from E3 2010 was "This Changes Everything", including partnerships with Coca-Cola, as part of the "It Only Does Everything" marketing campaign which debuted with the redesigned "Slim" PlayStation 3.