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In 1996, John Romero left id Software, the company he helped found, and the developer of the Doom series. Because of differences within the company, Romero soon went to create a competing developer, Ion Storm. Their first big project was to be another PC FPS that Romero would design, called Daikatana.
Daikatana was to be the game that would cement Ion Storm as the new big thing in PC development. At the point of its inception, Romero was better known than the developer, so very early in Daikatana's development process, Ion Storm put out a controversial single page ad. This ad had simple black words on a red background, with no concept art, no screenshots, not even the name of the game. It simply read:
- JOHN ROMERO'S ABOUT TO MAKE YOU HIS BITCH.
When the game was finally released, it met with mediocre (but not bad) reviews. It certainly did not make anyone his bitch, and as a result, no one ever took him seriously ever again. No one heard from him again until 2001 when he co-founded yet another development studio, Monkeystone Games. Then no one heard from him again until 2003 when he joined Midway to work on Gauntlet: Seven Sorrows. He left the team in 2005 before the game was released. Somewhere around there, he cut his magical locks, and now no longer has the superhuman strength he once possessed.