Majestic was one of the first alternate reality games (ARGs), a type of game that blurs the line between in-game and out-of-game experiences. It debuted on July 31, 2001. While noted for its unusual concept, it did not fare well commercially and was discontinued in 2002.
Majestic was a science fiction thriller based on a Majestic 12 shadow government conspiracy theory. As an ARG, the game was played by phone, email, AOL Instant Messenger, fax, and by visiting special websites. Gameplay frequently involved the player receiving clues that they would use to solve puzzles and unravel the story. All the messages were automated, with limited dialogue options, but AIM provided some interactive conversations. As an option to warn unsuspecting members in the same house you could enable a warning at the beginning of each phone call, and a small message on the top of all faxes. When this option was enabled, each phone call would begin with a woman saying "This is a phone call from the video game Majestic", before the regular, prerecorded message.
The game's tagline, "It plays you", emphasized the nature of ARGs and the game's suspense. One of the first things the player experienced in Majestic was news that the game had stopped, yet they would receive messages suggesting that there was a conspiracy behind the stoppage. Majestic was said to have been inspired by The Game, a 1997 movie that featured something like an ARG and repeatedly confused the main character into thinking he was not playing. This game was also inspired by the "Area 51 caller" on Art Bell's Coast to Coast AM.
Some of the clues were videos featuring the game's cast. One of the more widely recognized actors was Joe Pantoliano, who portrayed Tim Pritchard in the game's final episode.
The game comprised five episodes: A pilot episode was free to try but the four remaining episodes required players to join EA.com's Platinum Service, which cost $9.95 USD per month. After the September 11, 2001 attacks, EA paused the service because of the game's subject matter. EA discontinued Majestic on April 30, 2002 citing too few players. There were 5 episodes per Season. The game was cancelled before Season 2 could be released.
The game's interface consisted of a small application named the "Majestic Alliance Application", which served as both a "friends list" (when playing for the first time, the game randomly selected other players who were at the same "level" as you, in game progress, and added them to your Majestic Alliance Application as "allies." This enabled you to send and receive instant messages to and from other players for help) and to stream music related to what web page or section of the game you were at. Different web pages and different parts of the game triggered different music. The music was broken down into multiple genres such as techno, industrial, and ambient. The game would choose an appropriate genre for a particular section, and stream it. The track played would be random. Certain sections of the game featured the same track, such as the music heard when logging into the game.
The game took place in real time. If a character told you they would contact you the next day at a particular time, they would.
The game was meant to be played casually. In order to keep a player from going through the game's entire content in one day, progress was limited each day. Once a player had accomplished the goals for the day, they were placed on "Standby", in which no progress could be made until they were taken off "Standby."
Officially, the game was developed by an Oregon company named Anim-X and operated as a service by Electronic Arts. In truth, Anim-X, which plays a role in the game's story, was a fictional creation of EA. Majestic was entirely created in-house at EA's Redwood Shores studio.