Reginald Fils-Aime (fee-zuh-may), more commonly known as Reggie is currently President and Chief Operating Officer of Nintendo of America.
Reggie joined Nintendo in December 2003 as the Executive Vice President of Sales and Marketing. He was promoted from his previously held position of Executive Vice President of Sales and Marketing on May 25, 2006. Reggie is most known for his speech during E3 2004 at the Nintendo Press Conference, where he introduced himself stating, "I'm about kicking ass. I'm about taking names. We're about making games."