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UPL, also known as UPL Co, Ltd. and Universal Play Land was a gaming developer/publisher which was founded as a subsidiary of Universal Entertainment. It's HQ was located in Oyama, Tochigi, Japan. UPL was noted for their contribution to Arcade systems, providing work on games such as Ark Area and Zool.

UPL filed for bankruptcy in March of 1992, forcing them to close down.